What Drives Your Organization? Start with Purpose.

John with happy customers

Why does your organization exist, not what you do, but why? What’s the heartbeat behind what you do? Saying you want to make money is not enough. We all want to make money, but that is not what truly drives your organization. I am not asking what you do, but why you do it. The […]

Is it an Accommodation or an Innovation?

Picture of a team of staff people with bags of orders ready to hsip

Many business leaders have told me they hesitate to hire people with disabilities because they worry about the accommodations involved. “We’d love to,” they say, “but it just seems like a lot — the cost, the adjustments, the effort.” I could tell them that their worry is misplaced, after all, according to the U.S. Chamber […]

A Litle More Joy, A Little More Empathy

The EQJoy logo in pink

“Emotional intelligence is inclusion. It is the ability to be your true self and be accepted. Emotional intelligence is a life skill. It’s a leadership skill. And it’s something we need to nurture in our kids, now more than ever.” That’s what Mark shared when speaking at the EQJOY World launch party, a new initiative […]

Medicaid Fuels Disability Employment, Why Are So Few Talking About It?

Poster with the headline: Medicaid Supports Employment for People with Disabilities

At John’s Crazy Socks, more than half our colleagues have a disability and they depend on Medicaid for their jobs. I am not referring simply to medical insurance – which everyone needs – but to the services funded by Medicaid that make work possible for so many. Yet Medicaid’s role in making work possible for […]

Alzheimer’s and Down Syndrome: A Crisis We Can’t Ignore

John and Mark X. Cronin together, smiling.

Alzheimer’s and Down Syndrome: A Crisis We Can’t Ignore As the parent of a son with Down syndrome, I’ve lived through the challenges, the joys, and the moments of deep concern that come with this journey. One concern has become especially urgent and not enough people are talking about it. Over 90% of people with […]

More Than a Job: How We Celebrate Every New Employee

At John’s Crazy Socks, we don’t just hire people — we honor their achievements. For many of our colleagues, this is their very first job. That matters. And we believe every first deserves a celebration. Welcoming New Hires with Heart Starting a new job should feel like a victory — especially when it’s your first. […]

How Well Does Your Company Welcome and Support a Neurodiverse Workforce?

John and colleagues at John's Crazy Socks

Hiring people with differing abilities including those who are neurodivergent is not altruism. It’s good business. At John’s Crazy Socks and now through Abilities Rising, we’ve seen this firsthand. Diverse teams perform better, build stronger cultures, and unlock talent that’s too often overlooked by traditional hiring pipelines. The old adage says, “You measure what you […]

Inclusive Hiring Isn’t Radical, It’s Good Business

john with fans

Let’s start with a simple truth: every business wants to hire the best possible employees for the salaries they can afford to pay. But if you’re excluding an entire group of people, whether intentionally or not, you can no longer claim to be hiring the best. And that’s not just a moral failure. It’s a […]